---
title: On Doing Business with Priority1
description: On Doing Business with Priority1
image: https://insights.priority1.com/hubfs/Imported_Blog_Media/AdobeStock_629795124-3-1.jpg
---
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[Logan](https://insights.priority1.com/thought-leadership-resources/author/logan)
| May 27, 2015 2:51:37 PM
# On Doing Business with Priority1
In their book, [The Go Giver](http://www.thegogiver.com/), Bob Burg and John David Mann tell the story of Joe, who is seeking the key to success in sales. He is a real go-getter but seems to be getting further away from his goals the harder he works. He seeks out advice from a legendary consultant named Pindar, who takes Joe on a journey that will introduce him to other “Go-Givers” that will show him the [Five Laws of Stratospheric Success](http://thegogiverway.com/downloads/The-5-Laws.pdf). The first stop on the journey is for Joe to meet a real estate giant, Ernesto.
Ernesto started out with a small hot dog stand that he turned into several fine restaurants and a large amount of real estate investments. He did this by taking a mindset of not just having a great product but making sure that his customers had a great experience as well. His success came from giving a value that was much greater than the payment he received. As Ernesto is telling Joe about his story, he reveals the first of the five laws:
“The Law of Value - Your true worth is determined by how much more you give in value than you take in payment.”
Now as you are reading this you may think to yourself, “What does a hot dog stand and real estate have to do with doing LTL and Truckload business with Priority1?” It’s simple. We strive to provide a transportation service that is more valuable than any payment we receive. While the bottom line is important to every business owner, we want our true worth to be determined more on what we give to you than what you give to us.
So why do your [LTL](http://en.wikipedia.org/wiki/Less_than_truckload_shipping) and [Truckload](http://en.wikipedia.org/wiki/Truckload_shipping) business with us?
It comes down to this: You are not just another number in our system or another dot on our map. Our company culture has remained the same throughout our 20 years of doing business: Make the people you deal with on a daily basis feel like they are the only one you are doing business with. We want to offer you a transportation service that you don’t want to go anywhere else to find. At Priority1, we strive to make sure that we give you every opportunity to grow your business so that you can be successful. In order to do that, we have to focus on your needs and tailor our LTL and Truckload services to those needs. We want to know your business and how it functions so that we can provide you with the value that you need to be as successful as you can dream! By doing that, we are able to grow and be successful together.
With that being said, if you are already doing LTL and Transportation business with Priority1, thank you! We appreciate you and your business. If you are not doing your LTL and Truckload business with Priority1, what are you waiting for? I guarantee you that partnering with our company will be the most valuable decision you have ever made!
**Jon Atchison,** Manager of Agent Developemnt
[](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)
### About CABOTMS
Skip the back-&-forth emails and calls—manage every load online with CaboTMS. Get instant quote comparisons, plan future shipments, & set custom tracking alerts in one dashboard. Direct carrier connections automate every LTL, FTL, and Expedited shipment, streamlining communications, BOL creation, and POD capture so your team can focus on growth—not paperwork. From standard LTL and full truckload to expedited, box trucks, partial truckload, open deck flatbed, goose neck, temperature-controlled, and expedited sprinters, CaboTMS keeps every mode under one roof.
[Priority1 Blog](https://insights.priority1.com/thought-leadership-resources/tag/priority1-blog)
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## Related posts
[](https://insights.priority1.com/thought-leadership-resources/culture-at-priority1)
[Priority1 Blog](https://insights.priority1.com/thought-leadership-resources/tag/priority1-blog)
## [Culture at Priority1](https://insights.priority1.com/thought-leadership-resources/culture-at-priority1)
[caela.fugate](https://insights.priority1.com/thought-leadership-resources/author/caela-fugate)
Dec 16, 2020 11:04:29 AM
[Read more](https://insights.priority1.com/thought-leadership-resources/culture-at-priority1)
[](https://insights.priority1.com/thought-leadership-resources/priority1-culture)
[Priority1 Blog](https://insights.priority1.com/thought-leadership-resources/tag/priority1-blog)
## [Priority1 Culture](https://insights.priority1.com/thought-leadership-resources/priority1-culture)
[Logan](https://insights.priority1.com/thought-leadership-resources/author/logan)
Mar 22, 2016 11:52:50 AM
I love sports. I love the life lessons it teaches in regards to working together as a team for a...
[Read more](https://insights.priority1.com/thought-leadership-resources/priority1-culture)
[](https://insights.priority1.com/thought-leadership-resources/priority1-truckload-update)
[Priority1 Blog](https://insights.priority1.com/thought-leadership-resources/tag/priority1-blog)
## [Priority1 Truckload Update!](https://insights.priority1.com/thought-leadership-resources/priority1-truckload-update)
[Logan](https://insights.priority1.com/thought-leadership-resources/author/logan)
Jun 30, 2016 10:04:04 AM
As we head into the busy season for freight, we are excited to announce that we have added two...
[Read more](https://insights.priority1.com/thought-leadership-resources/priority1-truckload-update)
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